CONTRACT DIGITAL DESIGNER
May 2025-Present

Given minimal style guides and references, I expertly translate brand style guides to create paid social ads and organic social content for independent brands like Bahamii, Otra, School Of Style, and PupBox.

DIGITAL DESIGNER
2022-2023

In a fast-paced retail environment, I brought style guides to life through dynamic, cross-platform design—integrating video, motion graphics, animation, photography, and messaging to elevate the brand across paid and organic social, email, and web. I led creative from concept through final production, ensuring alignment with briefs, stakeholder feedback, and business objectives. I collaborated closely with internal teams to produce assets for seasonal campaigns, brand partnerships, cross-channel promotions, and product launches.

GRAPHIC DESIGNER
2019-2020

As the lead designer in an active startup environment, I set brand standards and delivered quality content for print, digital, motion graphics, signage, apparel and event merchandise. I navigated deadlines, tight turnarounds and unexpected requests. In collaboration with brand & web teams I strategically translated each client’s brand. I concisely expressed concepts and offered creative insight and recommendations. I provided freelance designers with art direction and feedback, assigning them tasks as needed.