#forCHOC
web design
Digital illustration
image editing2020
I audited and redesigned Children Hospital of Orange County’s fundraising campaign website, #forCHOC.
Their goal was to leverage their existing Wordpress site, making sustainable changes they could maintain in house.
Working within their minimal branding, I added a lot of color to the site, making it easy to differentiate between each section of a page.
The design ensures a straightforward user experience where each page feels easily digestible rather than dense or overwhelming with copy.
I consolidated the multiple icon styles on the existing site, and created a system of clear and cohesive icons integrated throughout the site.
I sourced and edited all images on the site, ensuring that they were diverse and inclusive.
The versatile column system was a sustainable update that allowed each section to be easily customized and duplicated.
