I audited and redesigned CHOC’s fundraising campaign website, #forCHOC. Their goal was to leverage their existing Wordpress site, making sustainable changes they could maintain in house.

I worked closely with CauseForce’s marketing and web teams to ensure I was meeting all client requests and addressing their feedback. Working within their minimal branding, I added a lot of color to the site, making it easy to differentiate between each section of a page.

The versatile column system was a sustainable update that allowed each section to be easily customized, duplicated and applied to new pages. The design ensures a straightforward user experience where each page feels easily digestible rather than dense or overwhelming with copy.

I also consolidated the multiple icon styles on the existing site, and created a system of clear and cohesive icons integrated throughout the site. I sourced and edited all images on the site, ensuring that they were diverse, inclusive and appropriate for each page and its content.