The social ads leveraged the event’s minimal branding, prioritizing engaging event images and clear calls to action. Our ad campaigns secured over 300 registrations, exceeding our client’s registration goals. The digital ads were tailored for socials and as a virtual event, provided a unique opportunity to gain participants across the country for the first time in their event’s history.

The video ad targeted prospective participants at LA Fitnesses in Irvine, CA. Using past promotional videos as a reference, I integrated new motion graphics and a fresh edit of existing event footage to create an uplifting tone reflective of the event’s atmosphere and purpose.