I crafted video & paid media ads for the University of California Irvine’s 2020 Virtual Anti-Cancer Challenge. Our marketing team strategized the approach and copy for the ad campaign, and based on their briefing I crafted the art direction for the campaign.

Our ad campaigns secured over 300 registrations, exceeding our client’s registration goals. The digital ads were tailored for socials and as a virtual event, provided a unique opportunity to gain participants across the country for the first time in their event’s history.

The video ad targeted prospective participants at LA Fitnesses in Irvine, CA. Using past promotional videos as a reference, I integrated new motion graphics and a fresh edit of existing event footage to create an uplifting tone reflective of the event’s atmosphere and purpose.