As a case study, I redesigned the brand of Green Apple Books & Music—a local SF bookstore. I modernized the imagery, typography, and color scheme to reflect the store’s warm and welcoming atmosphere.

I implemented rounded shapes throughout all brand elements. The imagery of an apple is synonymous with the store. The proposed website rebrand focuses on sharing store news and promoting store events, giving the store an expanded online presence and outlet to directly and easily connect with customers. The straightforward and engaging design allows users to easily navigate the site.