Green Apple Books & Music

brand identity
merchandise design

2015

As a case study, I redesigned the branding of Green Apple Books & Music—a beloved local SF bookstore.

I modernized the typography and color scheme, leading with rounded shapes throughout all elements to reflect the store’s warm and welcoming atmosphere.

The proposed website rebrand focuses on sharing store news and promoting store events, giving the store an expanded online presence and outlet to directly and easily connect with customers.

The straightforward and engaging design allows users to easily navigate the site.

I added a fresh, expressive spin on the apple motif while keeping its illustrative charm.

I’m a multidisciplinary designer specializing in paid & organic social, digital ads, and a range of other cross platform creative. I have over six years of experience.

PORTFOLIO

DESIGN
EMBROIDERY

about me

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Available for new roles.
lafargeolive@gmail.com

Green Apple Books & Music

I added a fresh, expressive spin on the apple motif while keeping its illustrative charm.

The Honest Mirror of Privilege

USF Modern & Classical Languages Dept

I’m a multidisciplinary designer specializing in paid & organic social, digital ads, and a range of other cross platform creative. I have over six years of experience.