Jumpstart
I created a comprehensive Fundraising Toolkit for Jumpstart by Canadian Tire that encouraged and guided their staff to organize their own fundraisers.
Art directing a fundraising guide for kids’ inclusive play
Jumpstart’s mission is to facilitate inclusive play for kids of all abilities, helping them overcome financial and accessibility barriers.
I designed a system for the entire guide based on their existing brand identity and assets, creating a mindful format that carves out space for fun, engaging graphics and pictures to keep readers engaged. Color blocking, negative space and separate sections also help to break up the copy-heavy content.
The lively, colorful poster templates and flyers I designed emphasize the joyful energy of the brand and are meant to be used as recognizable standalone pieces for fundraisers.