As a junior designer, I worked closely with the creative director, senior designer, web and marketing teams to directly support their strategies and ensure the success of this event.

I expanded The Ride brand identity across a range of applications including apparel, merchandise, print and digital display ads, signage (including the start and finish line banners), UX/UI and social.

I strategized visual solutions for fundraising campaigns and designed limited edition gear that kept Riders engaged throughout the year leading up to the event, driving fundraising and registrations.