The Ride 2019
Paid & Organic Social Ads
Display & Programmatic Ads
Apparel & Event Merchandise
Print Ads
Web Design
Signage2018-2019
The Ride to Conquer Cancer 2019 was a cycling event raising funds for cancer research centers. I ensured all collateral exceeded client expectations and delivered a premium brand experience.
As a junior designer, I worked closely with the creative director, senior designer, web and marketing teams to directly support their strategies and ensure the success of this event.
I expanded The Ride brand identity across a range of applications including apparel, merchandise, print and digital display ads, signage (including the start and finish line banners), UX/UI and social.
I strategized visual solutions for fundraising campaigns and designed limited edition gear that kept Riders engaged throughout the year leading up to the event, driving fundraising and registrations.
