In a fast-paced, high-volume digital marketing team, I lead the design and development of paid and organic social content across Instagram, Meta, and Pinterest. I translated strategic direction into compelling visual storytelling that was aligned with campaign objectives, evolving style guides, and real-time feedback.

I customized assets for each platform and audience segment, aligning designs with larger business goals and current performance trends. I helped to develop and implement adaptable social templates in Figma, which improved team-wide consistency and efficiency. I collaborated closely with copywriters and brand stakeholders to maintain messaging consistency across channels, and kept internal teams informed on asset status through clear and proactive communication.

The social content I produced not only maintained visual and messaging consistency across touchpoints (social, email, and site), but also helped increase engagement and drive product demand. My implementation of reusable templates significantly streamlined workflows and empowered the broader team to execute aligned content more efficiently.