Across an ever-changing digital landscape, I specialized in paid and organic social content. I leveraged photography to storyboard and execute static and video ads. I translated strategic creative direction into compelling visual brand storytelling specifically for Instagram, Meta & Pinterest. I also helped design social templates in Figma for our team.

All creative was tailored to platform, target audience, and business goals. Based on shifting style guides and ongoing internal feedback, all social assets were inspirational, on-brand, and drove product demand.

I collaborated daily with copy and brand partners to ensure cohesive messaging across channels, and kept up-to-date on key photography. I kept in constant communication with managers & internal stakeholders to fulfill design briefs while managing a handful of projects with varying timelines from start to finish.