In a fast-paced, high-volume digital marketing team, I lead the design and development of paid and organic social content across Instagram and Pinterest that maintained visual and messaging consistency across touch points and increased engagement and drove product demand. I translated strategic direction into compelling visual storytelling that was aligned with campaign objectives, evolving style guides, and real-time feedback.

I helped to develop and implement adaptable social templates in Figma, which improved team-wide consistency and efficiency. I collaborated closely with copywriters and brand stakeholders to maintain messaging consistency across channels, and kept internal teams informed on asset status through clear and proactive communication. My implementation of reusable templates significantly streamlined workflows and empowered the broader team to execute aligned content more efficiently.