Pottery Barn — Email
In a fast-paced, high-volume retail environment I designed emails from concept to production, aligning with the brief, ongoing feedback, and competing schedules. I presented my work to project managers and internal partners in weekly reviews, provided background to my creative solutions, and adjusted creative as needed with quick turnarounds.
I worked with the marketing teams on email linking strategies, featuring products, photography, and messaging that aligned with each email’s story and business objectives. I designed 2 winning email templates that became staples for our team. I led our 2023 outdoor email campaign, designing over 20 emails for the season and creating footer and banner templates.