Pottery Barn Email
In a fast-paced, high-volume environment I owned email production from concept to launch for a nationally recognized home retailer—aligning with business goals, ongoing feedback, and real-time performance data.
Targeted email content for a national home retailer
I led our 2023 outdoor email campaign, designing footer and banner templates and over 20 emails for the season, aligning with targeted campaigns, product launches, and website features. I designed 2 winning email templates that became staples for our team, and persisted through a complete email audit and branding update. I led the design of seasonal email campaigns.
I worked with the marketing teams on linking strategies, featured products, and photography that aligned with each email’s story and overarching business objectives. I presented my work to project managers and internal partners in reviews throughout each week, providing context to solutions, and making adjustments in real time.
Direct from Pottery Barn
“Olive is such a pleasure to work with! Her skills as a designer are excellent. She is an expert on both social and email channels. After being at Pottery Barn for a short time, the social and email teams were combined... There was an extensive amount of new information and skills Olive needed to learn. She did so quickly and with a positive attitude.”
KATE BRENNAN — Senior Art Director, Pottery Barn
