Pottery Barn Email
email Design
Image curation & editing2022-2023
In a fast-paced, high-volume retail environment I designed emails from concept to production, aligning with the brief, ongoing feedback, and competing schedules.
I presented my work to project managers and internal partners in reviews throughout each week, providing context to solutions, and making adjustments in real time.
I worked with the marketing teams on linking strategies, featured products, and photography that aligned with each email’s story and overarching business objectives.
I designed 2 winning email templates that became staples for our team, that persisted through a complete email audit and branding update. I led the design of seasonal email campaigns.
I led our 2023 outdoor email campaign, designing over 20 emails for the season and creating footer and banner templates.
