SEIU Local 721’s Member Education Guides

Publication design

2018

I reimagined training guides for SEIU Local 721’s Member Education & Training Department. Working closely with the department head, I crafted a strong typographic hierarchy and design system that prioritizes easy navigation.

I implemented bold copy callouts, clear headers and distinct sections throughout. The vibrant color story for the covers uniquely separates them from one another while ensuring that they all work well with each other and the picture of Los Angeles that the client requested.

I used typography to create a texture and a clear design system that breaks the dense copy down into easily digestible sections.

SEIU Local 721’s Member Education Guides

I used typography to create a texture and a clear design system that breaks the dense copy down into easily digestible sections.

The Pocket Chef

The Honest Mirror of Privilege

I’m a multidisciplinary designer specializing in paid & organic social, digital ads, and a range of other cross platform creative. I have over six years of experience.