The Weekend
Display Ads
Paid & Organic Social Ads
Web Design
Apparel + Event Merch
Print Ads2019-2020
The Weekend to Conquer Cancer was a fundraising event for cancer research. As the brand expert, I designed everything needed for the event including print and digital display ads, motion graphics, event site pages and features, social media assets, flyers, apparel and event merchandise.
I crafted limited edition apparel and swag items for the Weekend’s Path to Perks rewards program that directly drove fundraising efforts, working with outside vendors to ensure a smooth and accurate production process.
I worked closely with the creative director, marketing & web teams. We also received and implemented feedback directly from our client, The Princess Margaret Cancer Foundation.
I crafted limited edition apparel and swag items for the Weekend’s new Path to Perks rewards program that directly drove fundraising efforts.
