The Weekend
As the brand expert for The Weekend to Conquer Cancer event, I designed everything from print and digital display ads, motion graphics, event site pages and features, to social media assets, flyers, apparel and event merchandise.
End-to-end creative for a million dollar fundraising event
As the principal designer for the event, I worked closely with the creative director, marketing & web teams to execute all digital, experiential, print creative and merchandise needed for the event. We received and implemented feedback directly from our client, The Princess Margaret Cancer Foundation. Our marketing efforts raised over $2 million for PMCF client in the 2020 event year.
I led the creative design of The Weekend’s Path to Perks rewards program that directly drove fundraising efforts. The limited edition apparel and swag items incentivized participants to raise money, keeping them engaged throughout the year leading up to the event. I worked with outside vendors to ensure a smooth and accurate production process.
Direct from CauseForce LLC
“I'm lucky to have worked with such a talented and savvy graphic designer. Olive is excellent at managing graphic design deliverables for multiple projects and clients at once. She's flexible and is great at asking for clarification and asks probing questions to ensure she's delivering designs that are directly aligned with the client's vision.”
GINA-MARIE STRONG — Director of Marketing & Partnerships, CauseForce LLC
