The Ride 2020
I worked closely with the marketing & web teams on a range of end-to-end collateral including: print, display, programmatic, and OOH ads, signage, motion graphics, UX/UI, and paid and organic social.
Raising over $220 million for cancer research in one year
I strategized lockups for new & ongoing campaigns and ad initiatives that drove donations and registrations.
I designed the event’s cycling jerseys that embodied the infectious energy of the event. The limited edition apparel and event gear I conceptualized engaged and incentivized Riders to reach their fundraising goals, helping our largest client, The Princess Margaret Cancer Centre, raise over $220 million in 2020.
As we shifted to a virtual event in 2020, social media was critical in connecting the Ride community. Instagram GIF sets embodied The Ride spirit and encouraged Riders to post & share event day pictures and videos.
Direct from CauseForce LLC
“She is constantly observing and always open to feedback which allows her to develop new skills quickly with minimal management…One of the greatest assets of having her on my team was that I could be confident that when a project or brief was given she would run with it and complete the work efficiently and effectively.”
JOSEPH HARTMAN — Creative Director, CauseForce LLC
