I worked closely with the marketing & web teams on a range of collateral including: print, display, programmatic, and OOH ads; signage; motion graphics; UX/UI design and paid and organic social assets. I strategized lockups for new & ongoing campaigns and ad initiatives that drove donations and registrations.

I designed the event’s cycling jerseys that uniquely embodied the infectious energy of the event. The limited edition apparel and event gear I conceptualized engaged and incentivized Riders to reach their fundraising goals.

As we shifted to a virtual event in 2020, social media was critical in connecting the Ride community. Instagram GIF sets embodied The Ride spirit and encouraged Riders to post & share event day pictures and videos.