The Ride 2020
SERVICES—
Display, OOH & Programmatic Ads / Paid & Organic Social / Apparel / Web Design / Video Editing / Animation / Signage / Event Merch / Print
YEAR—
2019-2020
The Ride to Conquer Cancer was a cycling fundraiser for cancer research. Our marketing efforts raised over $220 million for the Princess Margaret Cancer Centre in 2020.
I worked closely with the marketing & web teams on a range of collateral including: print, display, programmatic, and OOH ads; signage; motion graphics; UX/UI design and paid and organic social assets. I strategized lockups for new & ongoing campaigns and ad initiatives that drove donations and registrations.
I designed the event’s cycling jerseys that uniquely embodied the infectious energy of the event. The limited edition apparel and event gear I conceptualized engaged and incentivized Riders to reach their fundraising goals.
As we shifted to a virtual event in 2020, social media was critical in connecting the Ride community. Instagram GIF sets embodied The Ride spirit and encouraged Riders to post & share event day pictures and videos.
