Pottery Barn 360 & Integrated Campaigns
In a high-volume, quick-turnaround environment I was the creative lead for large scale promotional retail campaigns—ensuring a premium user experience across social, email, and site platforms.
Large scale campaigns tailored for each channel
I led the creative for flagship 360 promotional sales such as the 4th of July Warehouse Sale, Cyber Monday Sale and Great Gift Sale, where I designed a paid social ad, over 20 emails, email banners, MMS a desktop slider and carousel. I kept the team up-to-date on daily changes in messaging, featured products, banners, and templates.
I also worked on cross-channel campaigns, seasonal initiatives, and product launches. This entailed working closely with the marketing, copy, and site teams to ensure a cohesive user experience across channels that I didn’t own—optimizing design systems, visuals, and copy for engagement in each channel.
POTTERY BARN
EMAIL TEMPLATE
DESIGNED BY ME
Direct from Pottery Barn
“She’s a team player, consistently positive, even when we are amidst busier retail seasons. As a designer, I’m most impressed by her ability to curate imagery that is on brand and beautiful, her understanding of social media posts and platforms, as well as her presentation skills when sharing with stakeholders.”
SYDNEY DUCHMANN — Senior Designer, Pottery Barn
ORIGINAL POTTERY BARN EMAIL
TEMPLATE DESIGNED BY ME
